WTF: Chessboxing? (aka: life imitates beer commercials)

Jolene posted this on AG's blog and I'm sufficiently amused that I am going to put a link to the sport of chessboxing here.

Basically, it is kind of what it sounds like: 11 alternating rounds of chess (6 rounds) and boxing (5 rounds).

Also, it reminds me very much of a series of beer commercials (not that I remember which beer it was) concerning various whacky sports combinations. (The one that comes to mind at the moment was the extremely amusing pasttime of "full contact golf.") However, I didn't exactly think that we'd be seeing such odd combinations in real life...