The Data Fairy

I greatly prefer terms like "Data Science" and "Data Analytics" to the ubiquitous "Big Data".

"Big Data" makes me feel like you put the data under your pillow in the hope that the Data Fairy comes during the night and leaves an answer there.

The point is that there is supposed to be actual science along with the data.

(See also an older blog entry of mine as well as one to which it links.)